Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
Blog Article
Within our quest for the lightest bottle probable, we took our vision to a workforce of professional glassmakers. Discovering designs and glassblowing tactics to minimise glass utilization without having compromising durability.
This new, lightweight bottle is really a issue of exquisite natural beauty; but more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to continue on implementing these learnings throughout our array, getting additional progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigation and improvement have intended which the information gained is currently being used over the range of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-find out design, building and exploring without having limitation and imagining what the way forward for light-weight luxurious packaging could convey.
Our perfect combination of our folks and types is our magic, and within our inclusive and supportive society, your chance to prosper is countless.
From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of different whisky flavours.
The result is an field-1st that, in addition to acquiring exquisite beauty, showcases what luxury, lighter-excess weight, reduce-carbon bottles of the longer term could seem like. As Section of the Diageo Spirit of Progress motion program, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition which is directed at lowering the level of carbon emissions related to packaging.three Even though the engineering is not really however available to start bottles of the excess weight at scale, completely, the know-how Johnnie Walker has garnered is currently currently being placed on lightweighting projects throughout the Diageo portfolio.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the model’s know-how and exploration, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look usually takes Daring strides and dares to experiment that has a recognised paradigm of luxurious.
Produced via a take a look at-and-understand model with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and allows find out new prospects for lighter, lower carbon packaging solutions.
“We didn’t determine what we had been heading to be able to obtain when we set out to thrust the boundaries of luxury, and the result is a thing that numerous claimed wouldn't be achievable.
Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo Along with this, Diageo has declared that a royalty-free of charge license on the patent is going to be presented to anyone who needs to affix Johnnie Walker in its mission. Lindley mentioned: “Instead of hold this new more info awareness near to our chest, we’re psyched to offer a royalty-totally free licence to our granted British isles patent to the earth.
Mentioned approach aims to decrease the pounds of glass in Johnnie Walker packaging. This could have a immediate effect on the carbon emissions of Johnnie Walker packaging, equally in terms of creation and transportation.
In whisky packaging, luxurious generally implies significant—Imagine thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that contemplating and embrace the Idea that lithe is lavish.
Certainly—this collectible version might be requested online and shipped securely to your doorway with signature affirmation.
Liquid Light enveloped readers in a very mesmerizing interaction of sunshine and shadow, with moving light passing by way of glass varieties and projecting classy styles on to white partitions.
As well as this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers might be supplied on the royalty-free of charge basis to all as a means to really encourage progress in the wider marketplace.